From algorithm updates to site outages and random testing, there are many ways that the mechanics of eBay can cause your sales to fall. There is one question that sellers ask me more than any other: “why are my eBay sales down?” One month your orders are flying in and then, all of a sudden, sales just fall off a cliff. You didn’t change anything on your listings, and there is no obvious cause like the time of year or new products onto the market. This leaves sellers stumped, unsure how to react, and left hoping that their sales will pick up as quickly and inexplicably as they dropped.
So why does it happen? While eBay may not be deliberately sabotaging your sales, the notion that your sales are suffering because of their actions, or changes that they have made, could well be true.There are reasons, based on logic and observations about how eBay’s algorithms appears to work, but it’s important to remember that the only people who know exactly how these algorithms operate is eBay themselves. Let’s take a look at why your eBay sales are down. 1. Competitors got better at Search Ranking Imagine this – you’re an experienced eBay seller, you know your competitors and you keep an eye on them regularly. But one day, you type in a keyword to go and scope out your top competitor, and they are now ranking above you. Your natural reaction in this situation is probably to panic, but don’t! It could simply be that your competitor has improved on one of the factorsthat generally plays a part in eBay’s search algorithm. Perhaps they’ve used an eBay keyword research tool and optimized their title that ranks better for the most relevant search phrases. Maybe they’ve simply lowered their prices, or are offering faster shipping, improved their item specifics or improved their feedback The algorithm may see your competitor more favorably and boost their ranking accordingly. 2. New Competitors entered the Market If your existing competitors show no signs of having improved their listings, it could be that new competitors have entered the market, and are ranking better than you. This might be because they have a long history of selling on eBay in other categories, and are more established. If their feedback and performance metrics are better than yours, then they’re likely to get an advantage in the search results. Another aspect that your new competitors could be beating you on is price. It could be that they are a bigger seller and have more buying power than you. This means they can buy stock in larger quantities from suppliers, at better prices, and reflect this in their offer to customers. Alternatively, Chinese DropShip Sellers have entered the market, offering your product at a much more lower price, because their costs are minimal. Both labor and shipping can be cheaper and all too often they don’t have to factor in sales tax or VAT, because they are under the limit or avoid paying them even when they should. This leaves you in a difficult position, because if you compete on price with such sellers it could completely erode your margin and price your product out of the marketplace. In this scenario, all you can do is differentiate the products that you sell in another way. If your new competition is from overseas sellers, then offering quicker shipping could be an option. If the manufacturer or wholesaler is new to eBay, you’re likely to have better feedback which you can leverage -or- increase your visibility through Promoted Listings: running sales could be a way to claw back a share of the market. 3. eBay’s Traffic Dropped. When you sell on eBay you rely on customers going there to search for products, and part of that comes from eBay pages appearing prominently in Google’s search results. So, when eBay itself has a slow month, or has a problem with its own search ranking, your sales are going to suffer. Unfortunately, there is very little that sellers can do in this scenario. The only silver lining is that if ranking changes are due to problems on eBay itself, then it should be able to fix the root problems and the search ranking should slowly but surely come back – or at least improve. 4. eBay is Performing Random Tests. eBay is constantly looking for ways to improve the buying experience for its customers. So, when they want to try something different, rather than roll out a change to everyone at the same time, they’ll perform some random testing first. These tests can last anywhere from a few days to over a week, depending on the stage of the testing process. Recent examples include hiding seller feedback and Top Rated Seller icons, because eBay thought that they might be too distracting for buyers. If you’re one of the sellers randomly selected to take part in these tests, it can have a positive or negative effect on your sales. Either way, you’re at eBay’s mercy with this one. Very often, sellers don’t even know that they’ve been randomly selected. Taking time to learn how sales have dropped, then improve or compete better now.... is especially worth it, since competitive DropShip Sellers are preparing for the upcoming Q4 Holiday Shopping Season Rush. Or I would be happy to provide expert personal guidance to improve your sales now and get prepared for the highest sales quarter of the year!
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Hi! My name is Ms. Deb, and I love dropshipping! Seriously - it's all I think about. Which is why I started this blog - to share my ultimate guide to dropshipping with you. I hope you enjoy reading (and making money) along with me! Follow Me
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Ms. Debra Bee-Stefani eBay Top-Rated Power Seller - eBay Trained Education Specialist - eBay Coach/Trainer since 2013. Specialized in: SEO Applications & Techniques; Higher Profit Strategies and Inventory Management