eBay is busy, behind the scene, changing their search algorithms to deliver fast Mobile Device listing downloads and display screens for Mobile Shoppers to experience excellant convenience while searching.
As search algorithms (data processing) change, so does Search Engine Optimizations change in listings to deliver the right data to meet the new search criteria..... especially as listings are dramatically reduced in size to accomodate a wide range of Mobile Devices.
Where does eBay get their criteria to develop search algorithms?
Buyer search terms and now...... type of Mobile Devices used.
Most POPULAR Buyer search terms change, as often as Mobile Device upgrade apps while all data collected is centered around what type of Mobile Device the Buyer uses and search terms used to find what they want. In other words, Buyers are KING in ruling how eBay adjusts it's selling platform.
Why Bother to Optimize Listings?
Nobody says you have to optimize to make a sale. If making a sale is all that matters to you, then throw as many listings as you can in your inventory to make 1 sale out of 20 listings. As the old saying goes..."if you throw enough stuff on a wall, some of it will stick!"
On the other side of the coin... when you take the time to optimize a listing to meet eBay's criteria, not only will it rank higher for more buyer visibility above competitors in a wide range of search placements, but will also render multiple sales from just ONE listing. In addition, if you moderately price above competitors, you'll also enjoy higher profits from each sale.
Buyers are lazy and so are Sellers.
In these days of instant gratification, living in fast-paced lifestyles, with over eBay's 65 Million buyers searching for products everyday, the majority do not bother to shop looking for the lowest price. If anything, eBay reports only 1/3 even bother to read descriptions. For the most part, they search to find a product, look to see if its what they want, decide if its a fair price, then purchase. Then there are those buyers who believe the "higher the price, the more value!"
On the other hand, the majority of Sellers want instant sales with doing little or nothing but to list, list and list, trying to compete with competitor pricing resulting in extremly low profits per sale.
Good News.....less competition at the top of search engines!
Time and Effort...Pays off!
Whether, you manually list or use an autolister, taking the time to optimize a listing while creating or immediately after listing provides the highest possible ranking visibility within 10 minutes upon activation or revising. eBay gives NEW listing the best possible chance of selling immediatly. When SOLD it rank even higher in front of more potential buyers and rewards listings that comply with their criteria knowing, buyers will receive the best experience using Mobile Devices.
Where to Optimize in a Listing
Creating high ranking Title Keywords is the main focal point.
In addition, many Mobile Devices display item specifics before descriptions, so when you add as many details/features in item specifics, it becomes a sort of AD PAGE to prompt buyers to read descriptions and purchase.
Instant High buyer visibility, sales and multiple sales at higher than average profits!