Competition is fierce during the holidays....
are you in a position of strength or weakness with mobile listings?
Don’t be “that eBay DropShip Seller” -- lagging behind and losing holiday sales to more prepared competitors.
More than two-thirds of all Black Friday sales were on mobile devices. And while conversion rates on mobile are far lower than on desktop, a solid mobile optimization strategy has the power to make a major impact on your business.
You may not be able to replicate a near-perfect mobile experience, but there is plenty of potential for growth when your mobile strategy is in sync with your entire business model.
In terms of click volume, while desktop traffic is still slowly rising, mobile has seen a dramatic increase, nearly 500% growth from 2014 to 2016.
eBay has invested in adapting to mobile, but keep in mind, you don't earn any points, if you don't follow through with an optimized mobile listing template.
Yes, it can be beautiful and efficient. A purely responsive design does a wonderful job of altering the look of a listing. However, this design structure is unable to alter the entire mobile experience for mobile shoppers.
The reality is that mobile shoppers have differing impulses, concerns and even product affinities. The person sitting in front of their computer and the one on their phone in a restaurant, at a sporting event or on vacation need to be catered to individually, not as one group.
This isn't a riff against responsive listing designs as much as a riff against making mobile secondary to desktop.
Speed is the SILENT KILLER.
Google data shows the majority of mobile traffic will abandon listings, if it takes longer than 3 seconds to load. And even those that don't abandon are less likely to convert to a sale.
According to Google's data, shaving a second from a listing load time can increase your conversion rate by up to 27%! Even fractions of a second can have dramatic affects.
eBay reportedly saw a 1% increase in online revenue by revenue by reducing their site latency by 100 Milliseconds. In addition, Google has found regardless of what connection you think your using, network and bandwidth congestion pull 1/3 of mobile devices traffic down to 3G Speed.
All those fancy designs and embedded product images in descriptions carry a heavy download time, if not compressed and saved into the right format as Gif or PNG without losing visual modifications.
Use this free tool GOOGLE PAGE SPEED INSIGHTS to test your listing template to find insights into what is causing slow load time and likewise slow sales.
Think like a Pro.
Large high-volume Top-Rated Power Sellers are already equipped with managing their listing templates to have photos compressed to GIF or PNG to give mobile shoppers the fastest download time.
You can have fast download time automatically applied using the 2018 Mobile-Friendly SEO Listing Template designed to meet the new mobile shopper demands generating more views and sales from both Mobile and Desktop.
In addition you'll have a customized link within the description for shoppers to view other products in your store to help generate more sales.
Don’t be “that eBay DropShip Seller” -- lagging behind and losing holiday sales to more prepared competitors because you didn't know about this one Silent Killer hurting your sales.
Happy Holidays Sales!
Ms. Debra Bee-Stefani
eBay Top-Rated Power Seller - eBay Trained Education Specialist - eBay Coach/Trainer - Designer of eBay's Award-winning 2018 Mobile-friendly SEO Listing Templates.
Specialized in: SEO Applications & Techniques; Profit Strategies; Inventory Management and VA Services.
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